Nikon, the globally renowned camera manufacturer, has officially announced its acquisition of RED, a trailblazer in the field of digital cinema cameras.Nikon has completed the acquisition of RED, a prominent digital cinema camera company, which now becomes a wholly-owned subsidiary. This move positions Nikon to delve into the rapidly expanding professional digital cinema camera market. Notably, RED’s technology has been used to shoot some of Hollywood’s popular movies, including “Guardians of the Galaxy” and “Renfield.”
Nikon, renowned for its camera technology, has declared the acquisition of RED, a trailblazer in digital cinema cameras. This strategic move brings RED under Nikon’s umbrella as a fully integrated subsidiary. RED cameras, known for their revolutionary capabilities, have been instrumental in filming some of Hollywood’s iconic movies and series, including “Guardians of the Galaxy,” “Renfield,” and “The Queen’s Gambit.”
Nikon has officially announced its plan to acquire 100% of the outstanding membership interests of RED.com, LLC (RED), turning RED into a wholly-owned subsidiary following a Membership Interest Purchase Agreement with its founder, James Jannard, and current President, Jarred Land, pending the fulfillment of certain conditions.
Famed for pioneering cameras like the RED ONE 4K and the cutting-edge V-RAPTOR [X] with its innovative RAW compression technology, RED has earned a stellar reputation within the film industry. These cameras have not only won prestigious awards, such as an Academy Award, but have also become the preferred choice for Hollywood’s elite, celebrated for their groundbreaking innovation and exceptional image quality, perfectly suited for serious filmmaking and video production.
Nikon views this acquisition as a strategic move to penetrate the rapidly expanding market of professional digital cinema cameras. By combining RED’s industry clout with Nikon’s extensive global network, the goal is to dominate the market and continue advancing the realms of film and video production.
The merger is poised to harness the strengths of both companies, promising a bright future for product development and innovation in the digital cinema space. This collaboration aims to set new standards and deliver unprecedented experiences for filmmakers and video creators worldwide, marking a significant milestone in the evolution of digital cinema technology.