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ASUS Zenfone 11 Ultra a new era of smartphone innovation

TAIPEI, Taiwan, March 14, 2024 — ASUS today announced the new Zenfone 11 Ultra during a dedicated online launch event. The company unveiled all the details about this mighty device, the latest iteration in the company’s Zenfone flagship series, and showcased how it redefines expectations for powerful smartphones. Zenfone 11 Ultra marks an important switch to a larger form factor that provides more of everything, packing a better camera system, a stronger processor, and a bigger battery into a meticulously-designed chassis.   

“With Zenfone 11 Ultra, ASUS provides users with premium design, a flagship camera, AI features, and a longer battery life,” said ASUS Co-CEO S.Y. Hsu, speaking at the launch event. “In short, Zenfone 11 Ultra is everything a flagship phone in 2024 should be and it will provide the greatest benefit to the end user.” 

Zenfone 11 Ultra is available in a choice of four refreshing colors, all inspired by different landscapes around the world, and ready to fit the user’s style. Of course, ASUS also built the new Zenfone with sustainability in mind — incorporating recycled materials such as the 100% recycled aluminum used for its frame and an increased proportion of recyclable packaging. 

Asus Latest flagship phone delivers unrivaled camera, design, AI, and performance 

  • Meticulously-crafted design: 6.78″ 144 Hz AMOLED display with a 94% screen-to-body ratio, crafted from recycled materials in a premium chassis 

  • Powerful battery: 65 W HyperCharge, wireless charging, and 5500 mAh capacity for 26+ hours regular use ensure optimal performance and convenience 

  • Intelligent camera design: 50 MP camera, 6-Axis Hybrid Gimbal Stabilizer 3.0, Super HyperSteady video stabilization, and AI Portrait Video mode 

  • Empowered by AI: AI Wallpaper, AI Call Translator, and AI Transcript bring unique quality-of-life improvements and revolutionize the user experience 

Feature Specification
Display 6.78-inch AMOLED LTPO, 144Hz refresh rate, Full HD+ (1080 x 2400 pixels), Corning Gorilla Glass Victus 2
Processor Snapdragon 8 Gen 3
Rear Camera Triple-camera system: 50MP main sensor with 6-axis gimbal, 13MP ultrawide camera, 32MP telephoto camera with 3x optical zoom
Battery 5500mAh with 65W fast charging
Other Features AI-powered features (real-time AI transcript, AI-based search, live language translation, noise cancellation), PC Connectivity (ASUS GlideX, Microsoft Phone Link, Qualcomm Seamless technology)

The expected starting price of the ASUS Zenfone 11 Ultra varies depending on the region:

  • US: $899.99 (USD)
  • Europe: €999.99 (EUR)
  • India: ₹81,990 (INR)

It’s important to note that these are expected starting prices and the actual price may vary depending on the storage configuration (e.g., 256GB vs 512GB) and retailer.

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